Having been in business for over 20 years, one thing that always bothered me was the cost of advertising.
It seemed to be a constant battle to find the right balance between cost versus conversion.
I was always altering copy and tweaking it here and there to come up with the perfect advert that would some day on it’s very own magically make me rich.
This magic advert would ensure that I never needed to work again. It also meant that I could live the lifestyle of a film star, operating my business from home and only getting out of bed for no less than say $10,000.
I spent fortunes on seminars and courses and spent a ridiculous amount of time learning the science of marketing because that’s exactly what it is, a science.
So then what about the magic bullet?
Although I am a fairly decent copywriter and my advertising consistently pulls a better than average conversion I still never managed to come up with the Claude Hopkins style million dollar day ad and I was still paying through the nose for thumbnail slots.
Targeted Traffic From Social Networking
As internet marketing and social networking sites continue to grow, the possibilities to aquire free advertising are obvious.
Nowadays we are all familiar with Facebook, My Space, Twitter etc but too many entrepeneurs fail to realise the potential of these vast oceans of prospects that can be reached by a little research and a few mouse clicks.
Not to mention the set and forget social bookmarking software which ensures your website gets ranked by Google, how well it ranks depends on other factors such as SEO.
How To Do It?
It’s surprisingly simple, mostly fun and rather addictive watching messages from your autoresponder flow effortlessly and constantly into your inbox and ultimately dumping money into your bank account.
There’s always pay per click which can bring instant results but heck that’s another story for another day.
Social networking can also bring in fast results but mostly it will take a few weeks before you see the money come in but when it does you’re off and running.
Assuming that you are good at what you do, you have a sound business based on integrity and always view it from the customers perspective you can’t go wrong. Customers don’t care less about you and why shold they?
Begin with setting up your profile on one of these sites. Make it professional looking and interesting.
Don’t try to sell your product or service right away, people will spot that and will usually take a wide berth even if you have discovered the secret to looking like you were at the age of 18.
The trick here is to get involved.
Make sure that you make friends within the framework of your target audience. If you are in the baby niche for example you will want to make friends with women with babies, simple. You can find specific groups by utilising the search facility, (stay at home moms for example).
Post regularly and gently let people know that you are the expert in your field until you feel right to pitch your product, it sounds difficult but once you get started you will realise just how natural and easy it is. People need information and will listen to those who can provide what they want, it’s human nature, we can’t help it.
Make sure that you have your autoresponder set up as you can have 1000 prospects within 2 weeks, maybe more depending on how many hours you spend on these sites.
Start a blog immediately (today) and post every day or at least twice a week and always inform your prospects when you have a new post.
You will be surprised at how fast your list grows and like I said it costs nothing but your time.
Till next time.
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