Peter Johnston.Com

Traditional SEO companies have always promised the earth knowing full well that they could never guarantee 100% that the site they were comissioned to promote would rank on page one.

For long enough they have been getting away with it but as Google now change their algorythims every 19.5 hours and only the almighty “G” know their parameters there’s no way Page one rankings could ever be guaranteed.

Web 2.0 has been the buzz word for a while now which is quite funny because most people don’t understand what the phrase “web 2.0 really means”.

I’ve spoken to well known 6 figure per year marketers who have explained it to me completely incorrectly, in fact I’d go as far as to say they have attempted to baffle me with bullshit here.

Web 2.0 is the term used to describe “user driven content” sites.

Sites such as Twitter, Facebook, Hubpages, Squidoo, Wetpaint and hundreds more all rely on people like you and I for content.

Such content from these sites is usually regarded as “highly relevant” by Google and since Google’s ultimate goal is to provide the best possible service for their customers then sites with up to date highly relevant content duly receive a lot of love from the big G as far as rankings go and therfore fast rankings on page one usually follow.

Of course these web 2.0 “properties” do need to be linked and the structure set out properly plus there are a number of other tricks that need to be done in order for these rankings to stick over time.

Here’s a recent example of a small local company I’ve been working with for just two weeks: Type into Google “cheap glasgow bathrooms” and you will see a few properties on page one all pointing to one site. Notice that “cheap Glasgow bathrooms” is a “buying” keyword, so people typing in that keyword are “buyers”. Better 100 buyers per week than 1000 browsers.

The local company I’m working with is currently doing very well and here’s the kicker…The competing company have now been bullied into position 2 and they have been trading for over 100 years…

Does this method of owning page one of Google work? I’ll let You decide..

Compare this to traditional hit and miss SEO for just ONE website, I know what I’d prefer and it’s all white hat, Google loves it as explained earlier.

There are also a few properties on P2 just waiting to enter stage left on page 1 soon.

SEO guys will hate me but I’m sorry, time’s up guys.

Local search rocks…)

Till next time.

Yours in profits.

Peter.

That’s correct. You can aquire an entire page of Google for local search terms for most small businesses and I’m talking long term page 1 here too.

It’s also handy to have a few listings on pages two and three for good measure.

What I am talking about here is nothing to do with traditional SEO (search engine optimisation) but the clever tactic of having multiple web 2.0 properties listed on page 1 linking to a customer’s website. This makes a lot of sense as it gives any prospective customer the impression that this business is an authority in it’s niche and therfore is worth doing business with.

As social media websites are loved by Google and get ranked highly it makes sense to do this if you know how.

Imagine having 7-8 of the top listings on Google for popular search “buying” keyphrases for your business? Pretty cool eh, imagine how much quality, targeted leads that will subsequently be sucked in to your sales funnel.

Of course the web 2.0 properties that are created need to be of a certain quality with original content, linked in a certain way and maintained regularly.

Properties such as Squidoo, Wetpaint, You Tube and Zimbio to name but a few are ranking very well on Google plus these sites rank very quickly, sometimes in minutes. traditional SEO cannot compete with this.

So if you want multiple page 1 rankings for your business or any other business website that stick, I suggest you take this phenomenon very seriously indeed.

 Till next time.

Peter.